Selling an American Dream

The Bethesda skyline is a great backdrop for this Mercedes dealership.

When I’m called upon to photograph luxury car emporiums, I work to show both buildings and cars in the best light. I’ve had the opportunity to photograph numerous car dealerships for both the parent company, New Country Motor Group, and the architects, Penney Design Group.

Wetting the pavement at the Mercedes dealership in Bethesda, MD, adds extra pizzazz at twilight.

A low-level drone gives a peek into the dealership at twilight.

Photographing at twilight allows you to see into a building, and it’s a great way to glamorize a car showroom. From this view, the dealership almost looks like a treasure box, with the cars as valuable jewels inside.

Sip some coffee at this showroom café table as you contemplate your next set of wheels.

Customer experience is a top priority at luxury car showrooms, so extra amenities like free coffee and luxe seating help keep high-end clientele happy and ready to buy.

The Acura NSX is the star of this showroom.

These Audis await pickup by their new owners in a custom delivery room.

Ft. Washington, PA, offers Audis stacked three levels deep.

Cars and road trips are as American as apple pie and baseball. The automotive industry sells a dream of luxury and escape. People may spend most of their driving time commuting on a traffic-jammed highway, but they dream of cruising on an open road in the country.