Jewel Box for Cars
Luxury buyers expect a luxurious environment, with high-end design that reflects a brand’s quality and style. The Audi showroom in Devon, Pennsylvania provides these buyers with the ultimate shopping experience. The metal and glass structure presents vehicles as coveted works of art in a glowing jewel box.
Warfel Construction and Penney Design Group commissioned me to photograph the building, which reflects Audi’s signature design philosophy — sleek, modern, forward-thinking, and comfortable. From the sloping angles conveying a sense of motion and energy, to the soaring ceilings and open spaces populated with clean-lined furnishings, the customer is surrounded by an atmosphere of sophisticated design — similar to a modern art gallery.
Clean lines and angled walls energize the space and reflect Audi’s signature design aesthetic. Customer experience is a top priority at this Audi showroom, which is loaded with extras to make their high-end clientele more comfortable. There is even a coffee bar — with free cappuccino. Now that’s a luxury I could live with!
The architects suggested that we incorporate people to give a sense of life and scale to the photographs. Hiring models was not in the budget, however, so instead we used employees during a normal workday. It was challenging to shoot while the showroom was open and employees were focused on their jobs, but everyone was very friendly and helpful.
The metal and glass showroom really came to life at twilight. Our exterior photographs reveal the sparkling interiors and the angled lines of this clean, modern design.
