Paul takes 1733’s new bike bags on the open road for a unique promotional photoshoot that goes off the beaten path.
When photographing a building, we usually don’t wander very far—maybe across the street for a wider-angle shot or to fly our drone. This session, however, took place over about six miles, from the heart of Philadelphia out to its northwest suburbs.
The reason? A project that’s a little out of the ordinary for Benson Photo: taking promotional photos for bike bags.
Often, the most effective way to highlight a building’s purpose and features is to photograph it as it’s being used, and the same applies to these bags. 1733 is a bag brand founded by Phil Schade, a friend of Paul’s. Naturally, when Phil needed photos of his newest styles, Paul and his friend Leks took the bags on the open road to photograph them in action.
With architectural photography, it’s easy to take dozens of photos and choose the best ones afterward, but roving photoshoots are far less forgiving. A good opportunity can come and go in seconds, so quick thinking is essential. At the same time, a more active session produces unique images that might not be usable anywhere else, such as this motion-blur shot that made it to 1733’s Instagram story.
Benson Photo is no stranger to accommodating on-site obstacles, such as last-minute opening-day preparations or elaborate safety procedures, and this ride was no exception. When a flat tire threatened to derail our afternoon, the repair supplies we’d brought in the bags got us back on the road in no time.
A roving photoshoot requires thinking on your feet—or on two wheels, in this case.
